How to start a following outside of social media
With anything involved with advertising or building a following, I think it’s really important to build awareness before trying to get customers and fans. Try to do things that simply create curiosity around your brand, instead of trying to overtly sell them something. Nothing turns me off more than the dude on the street corner shoving a flyer into my face. Sure it works for some businesses, but a lot of the times they aren’t trying to build nice, classy brands. For example, I usually see people in NYC handing out flyers for free instant tans… not really my cup of tea. I’m not trying to generalize, but I personally find that super in-your-face advertising can easily back fire, and your brand can look obnoxious and unprofessional.
Custom packaging that won’t break the bank
Custom packaging is one of those things that are icing on the cake. I think it’s awesome when I get a package that comes in an awesome box, or custom mailer, but it usually ends up in the trash regardless. The only thing I really care about in regards to packaging is that it’ll keep my purchase safe during shipping, and that it has my address on it. However, I do have some ideas on how to make packaging look good without breaking the bank.
Korehira Watanabe: The Swordsmith
After I saw this video, I was compelled to add a new section to the blog called “inspiration”. Korehira Watanabe is one of the last remaining swordsmiths in Japan. He spent the majority of his life honing his skills, and through passion, discipline, and hard work he became a master of his craft. It really goes to show that you have to be passionate about what you do, and make it your life. I hope to approach my work in a similar fashion. Plus, when I’m old and grey, I want to be a badass like him.
What items can I sell besides t-shirts?
This is a really good question, but the answer obviously depends on what you consider your demographic to be. But one thing that is definitely important regardless of your demographic is that the product should be unique and professional. Try to steer clear of bandwagon products. You might make a quick buck from making a fad product, but you don’t want your brand to look like every other brand that jumps on trends.